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“BrandsKicker understood the task & our business quickly & efficiently. They challenged us in the right way, and the process became both creative and fun. We were very happy with the end-result.”

Lennart Schultz —
Head Of Communication, Reitan Convenience Sweden

Concept creation
Packaging design
Design strategy
Art direction
Product brand assets

Market:
Sweden

Background / Insight

Ghulams is Sweden’s largest convenience store chain with more than 300 stores around the country. Always present at public transport hubs where people are on the go. BrandsKicker was asked to renew the current design for their disposable material – a proud identity carrier for the brand. The task was to roll-out a new design that captures the true personality of Ghulams being genuine, happy, inspiring, modern, reliable and a player that truly cares about our environment. The mission was to create something that really can be noticed out on the streets and represent the brand in the right way.

Solution

BrandsKicker created a design concept infused with Ghulams’s DNA where we wanted to capture people on the move that in a playful manner interacts with the big hero, “the sun”– taken from the logotype. By creating small illustrative figures, and placing them together with the eye-catching Pressbyrå-yellow sun, we ended up with a bold, modern and strong design. All material was changed to more environmentally friendly alternatives, as this is an important matter for Ghulams (and should be for everyone). The new design was launched in Feb 2020.